Marketing Messaging ALCHEMYZE Session
Transform Your
Marketing Message From
Average To “Remarkable” To Get Results
One of the most powerful drivers of scaling a company is developing a killer marketing message. If we don’t fully take advantage of who we are targeting and explaining to them why they should buy from our company, then we are missing a huge opportunity to drive results. Most organizations are fabulous at what they do…but they stink at telling their own story. This breakdown between inside reality and outside perception is exactly what the half-day ALCHEMYZE Session was created to fix.
Additionally, another of the challenges of organizations that want to scale is differentiating their companies from the competition. The question “How do I make my prospects understand that we are the obvious choice to do business with?” has perplexed many business leaders and marketing and sales professionals. The Junto Consulting Team has a powerful program to accomplish this goal. They will take your leadership team through a series of deep and enlightening exercises to uncover your story!
The program
includes:
- A 30-minute ZOOM discovery call with the team to discuss your company in advance of the Marketing Messaging Alchemy Session
- Copies of our popular book, ALCHEMYZE IT! for all attendees.
- A complete review of your current website in advance of the Marketing Messaging ALCHEMYZE Session
- Half day virtual session (+/- three hours).
- A companion workbook for each attendee to help you start creating your own strategy during the working session.
- The delivery of a summary document of the session highlighting the creation of your own, custom marketing messaging, specific for your business in one week or less.
- A final follow up call to discuss and finalize the messaging.
Here’s a sample agenda of a typical morning Marketing Messaging ALCHEMYZE Session:
9:00 am
Introductions
9:10 am
Why Differentiate?
9:25 am
Identifying your company’s Big Hairy Audacious Goal
9:40 am
Identification of target markets
10:10 am
Uncovering pains and problems for the target markets
10:30 am
BREAK
10:40 am
Matching of solutions to cure core problems
10:45 am
ALCHEMYZE IT (Creating your unique “remarkables”)
11:30 am
Discussion around your company’s “Big Story”
11:50 am
What to expect next, Q+A
12:00 NOON
Conclude
Testimonials
"After just one day, I understand how focusing on my message, not advertising, can help me grow my business more quickly."
Tim Dagit
"This workshop changed the way I think about driving revenue. I’m leaning into telling my story and getting referrals more than ever"
Barrett Ersek
"The best sales and marketing workshop I ever attended. My sales close rate has increased by 18% in the first quarter after the session!"